Avinash Narula is prolific writer. He has written 5 books, a number of management case studies and articles. The articles can assist you in enhancing your understanding of the various management concepts. You can access his articles on management at the following website:
www.management-training1.com
Here you can find articles on a variety of management topics including Advertising, Sales, General Management, Marketing, Customer Satisfaction & Retention, Hotel Industry, Mergers & Acquisitions, Time Management, Teamwork, Customer Relationship Management (CRM), Competition and Motivation.
|
Four words for success. |
We all want to become successful. But how do you define success? To most of us success means becoming rich and famous. But wealth and fame are just few of the symbols of success. Whether you beco
|
|
November 27th, 2008 |
| |
|
What business you are in? |
Though Theodore Levitt wrote his famous article titled Marketing Myopia in 1975, I believe the idea behind this article is still very much relevant and I think it will become increasingly more
|
|
September 19th, 2008 |
| |
|
Its the competition, stupid! |
Once upon a time, in India there was a company called Pal
Automobiles which used to make Fiat cars (I think under license with Fiat). Later the same car was branded as Padmini. At one poin
|
|
September 19th, 2008 |
| |
|
Benefit of CRM - Real time data collection |
The blacksmith always had up-to-date information about his customers as he was the only point of contact for the customer. As such, the blacksmith collected real time data and stored it in his
|
|
August 1st, 2008 |
| |
|
Benefit of CRM - Market Research |
Just responding to customer's needs is not enough for establishing one's competitive advantage. One has to anticipate and meet the needs of the customer on an on-going basis. eCRM with its onl
|
|
August 1st, 2008 |
| |
|
Other benefits of CRM |
Apart from the various benefits of CRM discussed by me on this website and my other website www.customermath.com, there are various other benefits of implementing CRM which are discussed
|
|
August 1st, 2008 |
| |
|
Benefit of CRM - Higher level of customer satisfaction and retention |
CRM solutions present unified and integrated customer information at the fingertips of anyone who comes in contact with customers. This decentralizes decision making resulting in quicker respo
|
|
August 1st, 2008 |
| |
|
Benefit of CRM - 24/7 customer service at low cost |
An e-customer can be anywhere in the world. They can contact you anytime 24 hrs a day, 7 days a week and 365 days a year. They have endless choices and they can shop just about anywhere. Now a
|
|
August 1st, 2008 |
| |
|
Performance evaluation of a hotel |
Presently, there are various methods being used to evaluate the performance of a Hotel's marketing department as listed below.
1. Occupancy Rate ...
|
|
July 27th, 2008 |
| |
|
Customer Mercenaries |
Angry and dissatisfied customers are creating a new industry along with a group of service providers. These two are gradually taking the wind out of the sails of some insensitive businesses. The
|
|
July 3rd, 2008 |
| |
Management Guru