Make management concepts simple and easy to understand and apply. Ever increasing new management concepts combined with jargons and acronyms are confusing to say the least. Management books are getting thicker as well as boring. Inspired by the writing style of Al Ries and Jack Trout, our objective here is to present management concepts in an easy and interesting manner.
	Provide a forum where practitioners and students of management can share their thoughts and ideas about different management concepts.
	Provide commentary of current business news and actions of companies to enhance the understanding of management concepts.
	To tap, challenge and encourage the intellectual management potential in you.

We intend to cover a wide range of management topics in this website, some of which are: Marketing, Positioning, Marketing Strategy, Advertising, Public Relations, Organization Structure, Mergers & Acquisitions, Human Resources, Finance, Sales Management, Branding, Corporate Strategy, Time Management, Competitive Strategy, Communications, Entrepreneurship, Public Relations, Distribution, Accounting, Management Accounting , Customer Relationship Management (CRM), Customer Satisfaction, Customer Retention, General Management, Information Systems and Organization Behavior.

Management ideas are
not anybody’s exclusive domain

Taking my own experience into consideration, I believe new ideas can come from anywhere and from anyone. While attending a class on organizational behavior at the University of Illinois, US, I came up with the idea of "Theory of Organization Misfit" which won me the First Prize from the Association of Corporate Growth, Chicago. After losing a customer, I developed a unique concept of Customer Math. Review of my presentation by the Chairman of the company I worked for, suggested the 80/20 rule of developing an effective presentation. Similarly, I think there are thousands of you out there who have a unique management idea or an interesting thought based on your experience and logical thinking. Development of unique management ideas and thoughts is not the sole domain of management gurus, top executives or Ph.Ds as some think.

As such, I invite you to express yourself and share your ideas here. We will not ask you for your credentials and background. It is because of this that we are not mentioning the background of the authors on this site.

All we are interested in is your thought and uniqueness of your idea. Will it change the way readers think about the subject? Does it challenge old assumptions? Does it show another way?

	While I was acquiring my undergraduate degree in hotel management in U.S., I came up with two new thoughts related to the hospitality industry. Encouraged by my room-mate’s success in getting a paper published, I also decided to pen down my thoughts hoping that the industry journals would publish it. I faced a lot of resistance. Who the hell was I? How can we print an article by an undergraduate? An Indian? Finally, one of the Canadian hospitality journals printed my article. An American journal also wrote a very short news item stating my concept.
	When I wanted to get my first book titled Customer Math published abroad, I also faced tremendous resistance. The Japanese thought that they were the experts on customer satisfaction and they didn’t need an Indian to tell them about it. You would have to read a review done by an American to understand the resistance I faced.
	When I approached Economic Times, Delhi to review my book, I was told that they do not review Indian books. Also, I believe they had outsourced reviewing of books to a foreign agency. It seems, they would rather review a foreign book on jews in Economic Times than one by an Indian. It seems that both in U.S. and in India, my nationality was a barrier. I am hoping that this website will give everyone an opportunity to express their thought, ideas and views on management.