The owner of the business is the right person to spearhead the development of the business plan. He can do it all by himself or take the support of some of his key employees or a consultant to develop the plan. Of course, the owner or his team will have to provide all the data necessary to develop the plan. Having an outside consultant can help because you need an expert who can tell your story in a convincing manner as well as challenge your thoughts and ideas while firming up various elements of the plan. In addition, a number of softwares are also available which can guide you through the process.

It should be noted that developing a Business and Marketing Plan is not going to be easy. But once you do it, it will become very easy for you to update it every year to ensure continuity as well as to maintain it as a living document.